Public
Information Officers (PIOs) can be invaluable allies in your communication
efforts. They can offer expert help as well as access to the communications
machinery for reaching the media and other important audiences. This online/print guide aims to help you develop the most productive relationships
with PIOs—whether they are in
your institution, at a journal, in a scientific society, or in your funding
agency.
What they're saying about Working with Public Information Officers:
Scientists who want to communicate their work are plentiful;
those who want to do it well or do it better are more rare. The former need Working with Public Information Officers;
the latter will find it a joy. This is the take-along booklet with powerful
take-it-to-heart messages, full of wit and wisdom. Joann Rodgers
Senior Advisor for
Science, Executive & Crisis Communications
Johns Hopkins University School of Medicine
This handy guide is filled with examples from universities,
national laboratories, corporate facilities and other research settings. Some
of the country's best public information officers explain how your research can
get the attention it deserves, in ways that won't waste your time or make you
uncomfortable.
David Jarmul
Associate Vice President, News & Communications
Duke University
Imagine squeezing four decades-worth of know-how and experience
about communicating science from the minds of Dennis Meredith and dozens
of his colleagues. That would be the only thing better than this
little book. Culling from the mountains of expertise he gathered in
writing Explaining Research, Dennis has provided both a roadmap
for newbies in the field and a refresher course for us old-timers. Every science communications operation should have several copies close
at hand. Earle Holland
Assistant Vice President for Research Communications
Ohio State University
It's hard to think of a better resource for our craft—or a more
experienced and savvy practitioner than author Dennis Meredith. This
guide to our business is essential reading for anyone treading the
academic science writing and media relations landscape. If you are in
the business of wrangling scientists, working with science journalists,
and putting discovery into societal context, this work belongs on your
desk and in the hands of every scientist willing to take the time to
absorb its many valuable lessons. Terry Devitt Director of Research Communications University of Wisconsin-Madison
