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• Explaining Your Research Is a Professional Necessity
• Lay-Level Explanations Advance Your Research
• Media Coverage Affects Citations
• Attention Affects Your Funding
• You Face a New Era of Multimedia Scientific Publication
• You Need to Master New Teaching Tools
• Science and Engineering Lack a Culture of Explanation
• Meeting the Demands of Public Science
• Wielding the Power of Do-It-Yourself Communication
• Explaining Your Work Protects You Professionally
• But Will You be Pegged as a Publicity Hound?
• Will Explaining Your Work Detract from Your Professional Duties?